There’s a new audio file format called MusicDNA which will give music companies and distributors a generous 32GB of information to hold, such as album cover art, song lyrics, and even the latest blog posts and concert news, combined with the sound file.

It’s possible that if enough companies come on board, there could be a challenge to the dominance of the MP3, giving users a more album-like experience but in digital form. It will give artists and content owners license to increase their prices per download.

The proposed format was launched by Bach Technology on Sunday at MIDEM a music-industry conference in Cannes, France. Unlike the current rivals to the MP3, Windows Media Audio (WMA) and Advanced Audio Coding (AAC), as two examples, MusicDNA is not actually a new music technology, and luckily doesn’t need new audio codecs, which is a big plus. Rather, as Stefan Kohlmeyer, CEO of Batch, the voice behind MusicDNA in an interview, MusicDNA is an add-on to existing audio formats.
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